Summary
To maximize your investment and results, you need to make sure that your campaing structure includes two basic elements: outreach aimed at new customers/leads and retargeting for those who did not take an action.
In this short 10 min video I am outlinging a basic structure for e-com campaign.
Elements of the Reach & Retarget e-com campaign:
Reach
- broad interest audience
- 1% lookalike audience: ATC
- 1% lookalike audience: Purchase
Retarget
- ATC audience
- Visitors audience
- Email list audience
- Video views audience