Tricky topic 🙂 Which conversion window should you use in your ads? Well... let me give you a basic rule of thumb.
Conversion Window
• things to consider: buying cycle, number of signals (conversions)
• Facebook needs at least 50 conversions per week for proper optimization
• longer purchase cycle > longer conversion window
• small amount of expected conversions > longer conversion windows
• going for proxy? (ATC or checking initiate vs purchase) > shorter conversion window